Freeride World Tour Competitor

A Passionate Snowboarder from the Alps

Born in 1992, Hugo Serra is a French snowboarder from the Alps. Now based in Verbier, Switzerland, he splits his time between his role as a freestyle coach and his career as a professional competitor.

Hugo joined the Freeride World Tour (FWT) in 2021 and successfully requalified for the FWT24 season, showcasing his commitment and consistency at the highest level.

A Journey Driven by Competition and Creativity

Beyond his competition achievements, Hugo is recognized for his creativity and his involvement in various video projects, capturing the true spirit of freeride and freestyle snowboarding.
His innovative approach and ability to push the limits have made him a respected figure in the snowboard community.

Fjork Merino: The Choice of a Demanding Athlete

As a Fjork Merino ambassador, Hugo embodies the brand’s values: performance, durability, and respect for the environment.
Fjork’s merino wool clothing provides him with the comfort, thermoregulation, and breathability essential to face the ever-changing mountain conditions, whether during intense training or major competitions.

Follow Hugo Serra’s Adventures

Discover his latest runs, projects, and competitions by following Hugo on social media:

📷 Instagram: @serra_hugo